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Online Branding

3 Online Places Your Brand Identity should be Consistent

3 Online Places Your Brand Identity should be Consistent

Your brand identity is the image your company portrays to the world at large, to your customers or clients. When people look at your online presence, they should know what you do and that you bring value to the market. Your brand identity should be appealing to your target market and should be consistent in every piece of digital marketing you produce and across every online platform.

Consistency is important because it brings name recogni…

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3 Steps to Identify Your IDEAL Client

3 Steps to Identify Your IDEAL Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of their ideal client.

Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your sto…

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5 Free Tools to Build a Compelling Online Brand

5 Free Tools to Build a Compelling Online Brand (Even if You’re Design Challenged)

If you are rebranding, or just creating your brand, this article is for you! We’ll assume you have identified your ideal client or customer and zeroed in on what you want to be known for.  If not, I’ll be telling you about a solution that will help you zero in your market and clarify and refine your message at the end of the guide; but first, let’s take a look at five easy-to-use, time-saving tools that will help …

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How to Do Your Own Online Branding

How to Do Your Own Online Branding - Understand the Colour Wheel First

Online branding is so much more than your colours and your logo but choosing colours to represent you and your company’s image is usually where more people start in the branding process. There’s no shame in choosing your own brand colours instead of hiring a designer but it’s not exactly simple. Let’s dive into an explanation of the colour wheel and how it can help narrow down your colour choices.

A colour wheel consists of…

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Online Branding: 3 Key Questions to Ask Your Graphic Designer

Online Branding: 3 Key Questions to Ask Your Graphic Designer

Finding the right graphic designer to handle your company’s online branding and any other smaller projects is extremely important but also daunting unless you know the right questions to ask. Even if a designer comes highly recommended by a business associate or peer, always go through the interview process because your needs may be very different from those who offered the recommendation.

Certainly, write down a long list of questio…

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Branding You: How Much Transparency Is Too Much?

Branding You: How Much Transparency Is Too Much?

We’ve talked before about storytelling and authenticity, and how being your true self is your most powerful branding tactic. But just how open and honest should you be when it comes to sharing your story?

Pat Flynn and Jon Lee Dumas are notorious for their transparency, even going so far as to post monthly income statements. You might argue that when you’re making the kind of bank they do (6+ figures each month) it’s easy to share—perhaps even in…

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Online Marketing and The Art of Storytelling

Online Marketing and The Art of Storytelling

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal. As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can.

Think about it. Which would you rather read, an interesting story, or a sales letter? Which are you more likely to remember a week from now, a compelling story, or a features and benefits comparison? And …

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