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Digital Marketing For Small Businesses

How To Clarify Your Offerings for Bigger Profits

Clarifying Your Offerings for Bigger Profits

Imagine two stores sitting side-by-side in a popular shopping mall. One is your go-to shop for just about everything. They sell garden tools, pick ‘n’ mix sweets, T-shirts, car parts and baby bottles.

The other is more exclusive. In fact, the only thing they sell is chocolate. Belgian chocolate, Swiss chocolate, dark and milk chocolate, chocolate covered peanuts and chocolate flavoured gummy bears. If it’s chocolate, they stock it. And if it’s not c…

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3 Steps to Identify Your IDEAL Client

3 Steps to Identify Your IDEAL Client

If there’s one mistake that new—and sometimes even established—business owners make, it’s this: failing to develop a clear vision of their ideal client.

Too often we think our service or product is “for everyone.” And while it might be true that everyone could use your help, it’s simply not possible for you and your brand to appeal to everyone. Your prices might not be in line with what some can afford. Your branding might not resonate with others. Your sto…

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Do Small Businesses Need a Blog in 2018?

Do small businesses need a blog in 2018?

If you are a business launching your website in 2018, you need a blog. No 'if's', 'and's', 'but's' about it, you need to have one.

Why does a small business need a blog?

Ask 100 different business owners, and you will probably get 101 different answers, but they all point back to one thing: marketing. Blogs are the number one way to attract organic traffic, provide shareable content, and brand yourself as an authority in your niche.

While writing a blog ca…

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