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How To Promote Your Small Business Blog

How To Promote Your Small Business Blog

A superb blog can be a key magnetic factor that brings customers and sales to your online business. However, even the best blog in the world needs people to know it's there for them to come to it. If you want to make your business grow with your blog, you'll need to do some marketing. Here are some tips that will help you get your blog out there to the community so that they will know that it exists. The following are 10 ways that you can establish effecti…

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How to Make Your Blog Visually Appealing

How to Make Your Blog Visually Appealing: Creating a Web of Success through Visual Methods

If you are a blogger, you know the importance of making your post content appealing to your target audience. You depend on this fact to draw in customers and to keep your engagement level high. But sometimes the text is not enough to excite people about your content. No matter how well-written, witty, or entertaining your content is, you need some visual elements to improve the staying power of your words.…

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The importance of a blog editorial calendar

The importance of a blog editorial calendar

Clearly, great minds throughout history have seen the value of keeping a calendar.

The world’s oldest known calendar, discovered in Scotland in 2004, dates back more than 10,000 years. The most accurate calendar was created in Persia in 1079; the length of a year was calculated to 365.24219858156 days. Whoever made this calendar was obviously a stickler for detail and fanatic about keeping track of time.

Just such a mindset will help you widen your custo…

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What Makes a Good Business Blog?

What Makes a Good Business Blog?

Your business' blog can be a representation of your brand and an extension of your professionalism. Similarly, content marketing is becoming one of the most powerful tools for small business owners and a blog is the best way to engage your audience and leverage content.

While blog marketing isn't rocket science, knowing what makes a good business blog can be intimidating. Most content management systems today such as WordPress provide the blogging software, but th…

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5 Simple Ways to Improve Your Blog

How to improve your blog

Your business blog is a crucial portion of your business's online presence. By carefully crafting a blog that is relevant to your target audience, provides value to potential customers, and increases brand awareness through consistent brand imagery and high-quality and shareable content, you're creating an extremely valuable asset for your business. You probably realise that successful blogging is much more than writing a post every now and then and hitting "publish". Th…

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Discover how to maximize your blogging efforts with Missinglettr

Discover how to maximize your blogging efforts with Missinglettr

As someone who blogs regularly, I constantly find that I'm either not dedicating enough time to promoting my blog posts across my social media channels, or I just forget entirely!

I've been using an awesome tool recently (called Missinglettr) that pretty much takes care of all of that for me. Now, whenever I publish a blog post, I get sent an email (within minutes of me hitting 'publish') inviting me to review a full 12-month social…

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Do Small Businesses Need a Blog in 2018?

Do small businesses need a blog in 2018?

If you are a business launching your website in 2018, you need a blog. No 'if's', 'and's', 'but's' about it, you need to have one.

Why does a small business need a blog?

Ask 100 different business owners, and you will probably get 101 different answers, but they all point back to one thing: marketing. Blogs are the number one way to attract organic traffic, provide shareable content, and brand yourself as an authority in your niche.

While writing a blog ca…

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Why content marketing is critical for your small business

Why are content marketing and blogging so important for small businesses?

Now that the internet has taken over the world, you’re ready to bite the bullet and figure out how you can grow your business online. And now you’re here. Congratulations! You’ve taken your first step into a larger world.

You’ve heard that web content is one of the keys to your success, and that’s no exaggeration. Your content is your ticket to running a successful business online. But how exactly do you use content as mark…

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Blogging Basics: How to Get More Eyes on Your Website

The internet has an insatiable appetite for information.

Billions of searches are conducted every single day looking for everything from how to bake an apple pie to why zebras have stripes. For anyone who conducts business online, these searches represent a steady flow of potential customers who are looking for what you have to offer.

A blog is an easy, cost-effective method of being found by the exact people who most need, want, and are willing to pay for your services. But only if you have a go…

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