7 Surprising Places You are Using Copywriting (And You Probably Don’t Realise It)
When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail?You are not alone in that thinking, but the fact is, copywriting is more than just sales messages. In fact, as an online business owner, most of the content you produce could be called copywriting at least in some sense. After all, if you are creating content with the ultimate goal of selling something, that is by definition copywriting.
About PageHere’s your chance to have some fun while blowing your own horn. It is important to know that the about page is often the most visited page on a website, so it is a critical piece of your overall brand and message. The purpose of your about page is to entice people to want to learn more about your services, so be sure to include a call to action on the page.
Blog PostsAll blog posts have a job to do. Maybe they are meant to lead your reader to a sales page. Perhaps you are asking for readers to subscribe to your mailing list. Maybe your blog post is designed to start a conversation. Alternatively, maybe it is just sharing great content and inviting readers to learn more by clicking on related posts. Whatever the job, it is copywriting that entices your reader to take that next action.
LinkedIn ProfileWhat makes you stand out from the other coaches in your niche? Your LinkedIn profile is where you share what makes you the best person to solve your ideal client’s problems. It is where you shout about your credentials and let your ego run the show. Think of your LinkedIn profile like a resume, and be sure to list your most impressive credentials.
The fact is, copywriting is everywhere in your business, from your sales pages to your invoices. Whenever you ask a reader to take some action, you are writing copy, and the more comfortable with the idea of it, the better (and more natural) you will become.