Blog

5 Easy Ways to Boost Your Sales Right Now

Every business sometimes needs a quick influx of cash. If you’re facing cash flow issues, here are a few simple strategies you can employ right now to fill in the gaps and make sure you’re covered.

Ask Your Happy Customers for Referrals

If a customer is satisfied with your products or services, they’ll be happy to spread the word amongst their friends. This is a powerful form of marketing because it comes from a real person, not you, the company. Some people will naturally sing your praises if…

Read more…

Be a Better You

Unlock Your True Potential

You are powerful beyond measure, you just need to believe it. Cut out the negative in your life and seek out what inspires you.

Every business owner, marketer and entrepreneur is in a relentless pursuit to grow their business. They usually do this by looking at external methods, such as outsourcing key tasks like accounting or installing automation software to take care of mundane tasks so they can focus on more important matters. They may try out new marketing tactics o…

Read more…

Webinar Repurposing Strategies That Make Sense

Webinar Repurposing Strategies That Make Sense

Just because your live event is over, doesn’t mean your webinar stops working for you. In fact, with a bit of planning, your replay can get as much—maybe even more—traction as the live webinar did.

Add the Replay to Your Autoresponders

Evergreen webinar topics are always welcome additions to your autoresponders. They give your loyal readers another way to learn from you, and their high value (video is always well received) means they’re more likely …

Read more…

Top Tips for Hosting an Engaging Webinar

Top Tips for Hosting an Engaging Webinar

It’s true. No one wants to hear you drone on and on. But unless you take steps to keep your viewers engaged during your webinar, that’s exactly what you risk happening.

Top presenters have learned several tricks for keeping their viewers interested (and listening) even if the webinar seems to go on longer than they anticipated.

Hold Your Questions                       

If it seems like your viewers drop off the call just as you’re about to make an offer,…

Read more…

Put Your Sales on Autopilot With a Follow-Up Sequence

Put Your Sales on Autopilot With a Follow-Up Sequence

The web pages that make up your sales or opt-in funnel are only the beginning. To truly encourage sales, you need to stay in contact with your readers. The easiest way to do that is through your email manager, by sending periodic emails with various related offers.



 

Let’s take a look at a typical follow-up sequence for a free opt-in series.

In this case, your reader has attended a free webinar that promoted a high-ticket training program. In th…

Read more…

Money Matters: How to Systematize Everything from Invoicing To Tax Preparation

Money Matters: How to Systematize Everything from Invoicing To Tax Preparation

Here’s an all-too-common scenario: A seemingly successful freelancer (or service provider) is hard at work growing her business. She’s working lots of hours, and her hourly rate is respectable. But her cash flow is dismal.

Why?

Because she’s working so hard that finding the time to actually take control of her money is impossible.



Invoices don’t get sent on time. Past due balances are ignored. Taxes aren’t done. And mayb…

Read more…

4 Solutions for De-Stressing Your Small Business Starting Right Now

4 Solutions for De-Stressing Your Business Starting Right Now

What if you could save an hour a day starting tomorrow? That’s 5 hours per week or more than a half-day off. Imagine closing up shop at 11 am every Friday without worrying about all the stuff that didn’t get done.



You can do that when you put these 4 solutions in place, and you can do it right now.

Proper project management.

If you’re still managing your team with email and Skype messages, stop it. Things get lost, messages are forgott…

Read more…

Your Automated Sales Force

Your Automated Sales Force

Ever wish you could hire a team of savvy salespeople to stay in touch with your prospective clients and encourage them to buy?

When you put a few simple systems in place, you can easily replace an expensive sales force with automated tools that allow you to keep your products and services in front of potential clients. You’ll not only make more money, but you’ll do it completely hands-free. All that’s required is a little forethought.



Your first must-have tool? An autore…

Read more…

3 Social Media Myths Busted

3 Social Media Myths Busted

Ah, social media. It’s everybody’s favourite way to interact with others around the world and to market their products and services. Some people reach the elevated status of Social Media Darling while others are posting day in and day out without any nibbles whatsoever.



What’s the difference between the Social Media Darling and the Wannabe? Most importantly, the differences are in their social media planning and their ability to develop relationships. Even if we’re tal…

Read more…

Hello Tech Support? How to Tame Those Technical Demons That Hold You Back

Hello Tech Support? How to Tame Those Technical Demons That Hold You Back

No one can know—and do—it all. And if you’re in business, then you know there are a lot of moving parts that all have to be managed. Websites, shopping carts, email managers, video editing, copywriting, and file storage…the list goes on.

And here’s where many new (and even some established) business owners fall down. They try to bootstrap everything. Need a new website? They build it. Starting an affiliate program? They ins…

Read more…