ABOUT PATHFINDER ADVANTAGE
We believe the key to creating and sustaining a profitable business online is knowing which digital steps to take in order to achieve your long-term goals.
Our company name says it all: Pathfinder Advantage - meaning we show others the way to creating a favourable position.
Here’s the thing - growing your business online is very complicated and we know running a business is not always plain sailing.
And as a busy business owner, you don’t have time to work out how it all fits together and solve the myriad of problems all by yourself.
But when you innovate with a flexible and positive approach, the way forward becomes clear.
At Pathfinder Advantage, we are all about innovation and flexibility and we’re here to help you find your way forward. So that you can reach your online audience and then turn them into paying customers – with a lot less stress.
That's why we created Pathways - to guide small business owners, like you, through the complex world of doing business online so that you can build and grow a profitable online business that delivers real results for you and your customers.
“I now have a business with potential and a realistic exit plan from the day job.”
Adam Lloyd
Nutritional Therapist & Personal Trainer
“You made everything simple to understand. Thank you.”
Sue Acreman
Freelance Dietitian
“It has made marketing so much easier. Definitely worth the time and effort invested.”
Gitte Lassen
Life & Business Coach
A little about Andrew Wilson
"I’m very fortunate to be in my 8th year in my digital marketing consultancy business, Pathfinder Advantage Ltd. We specialise in working with clients that have a BIG impact on people’s lives from all over the world. I really love being a part of that…and I LOVE sharing my knowledge and experience.
When I changed from working as a dietitian to follow my dream of starting own business things didn’t go so well at the start. I tried everything could to get clients, from blogging to advertising to networking to attending conferences! You name it, I tried it – I even asked friends and family if they could help spread the word for me…
But nothing really worked. None of those things I tried brought me the numbers of clients I needed. I felt exhausted trying all these techniques and very discouraged by my lack of results, my money was running out and my dream was starting to fade.
After a particular dismal failure when I tried to promote a training course for 6 months and only got a tiny group of people to show up, I hit rock bottom. On reflecting on the work I’d put into promoting my business, in that moment everything changed: I realised that none of my education, experience, or talent would matter until learned how to ATTRACT the people that really needed me into my services and programs. I knew I had to learn that or have to go back to full-time JOB – I really didn’t want that!
I’ve spent the past 6 years becoming an expert in ethical marketing, persuasion, influence and respectful selling…in an effort to book the clients that can be truly be helped by my programs and services.
Since that decision to learn…I’m now consistently fully booked and I get to support amazing businesses from all over the world and I’m proud to be making a positive impact on people’s lives and businesses. But More importantly, I love sharing what I've learned with other small business owners."
Andrew Wilson, Founder, Pathfinder Advantage Ltd
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Engage Your Audience Online
$1,997.00Engage Your Audience: Email Follow Up Marketing and Lead Generation System. Done-With-You Mentoring Program
“Andrew is brilliant to work with, he made me feel at ease immediately and I quickly saw that his expertise would really benefit me and my company. His experience meant that he had been where I was, and he helped me avoid some common mistakes. I still refer to his initial advice now. Thanks, Andrew, I'll be back for your services soon.”
Adam Lloyd
Nutritional Therapist & Personal Trainer
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Engage Your Audience Online
$1,997.00
Engage Your Audience: Email Follow Up Marketing and Lead Generation System. Done-With-You Mentoring Program
“The decision to work with Andrew was based on his knowledge and expertise in digital marketing and website design. We knew this was a massive project, so Andrew’s experience in project management was another benefit, and both skill sets were crucial for delivering to the brief. Andrew successfully delivered our project in July 2020 on brief, on budget and on time."
Result: The initial impact is already positive showing a 9% in potential students”
Fiona Kilker
Marketing Director, Aston University
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Engage Your Audience Online
$1,997.00
Engage Your Audience: Email Follow Up Marketing and Lead Generation System. Done-With-You Mentoring Program
“Working with Andrew helped me zoom out and see the big picture that I was missing. Thanks to his input I’m now confident that my digital marketing I develop has a clear purpose that aligns with my strategy and my core vision for my business.
This new-found confidence has helped me work more efficiently, and as a result I’m already attracting more leads than ever.
He’s been an absolute pleasure to work with, and I would recommend Andrew to any wellness business owner who’s looking for marketing help.”
Phil Beene
Co-founder & President NudgeCoach
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Engage Your Audience Online
$1,997.00
Engage Your Audience: Email Follow Up Marketing and Lead Generation System. Done-With-You Mentoring Program
“Andrew’s knowledge and expertise in Digital Marketing have brought great benefit to Elga. He has massively improved the website, shown us how to create excellent and relevant content ultimately increasing the number of leads we generate. His project management skills and creativity ensure quality in his work. Above all Andrew has been a great mentor to me and pleasure to work with. I would highly recommend.
Resulting in a 22% lead generation”
Rachel Pearce
International Marketing Associate, Elga Lab Water
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Engage Your Audience Online
$1,997.00
Engage Your Audience: Email Follow Up Marketing and Lead Generation System. Done-With-You Mentoring Program
“Andrew has given me sound and no-nonsense marketing advice, which was highly relevant to my current business development challenge. His background as a healthcare professional and a marketer gives him a unique insight into the challenges that healthcare professionals face when wishing to develop/expand their business.”
Dr Evgenia Galinskaya
CEO, Life Sciences Executive Search
