ABOUT PATHFINDER ADVANTAGE
We believe the key to creating and sustaining a profitable business online is knowing which digital steps to take in order to achieve your long-term goals.
Our company name says it all: Pathfinder Advantage - meaning we show others the way to creating a favourable position.
Here’s the thing - growing your business online is very complicated and we know running a business is not always plain sailing.
And as a busy business owner, you don’t have time to work out how it all fits together and solve the myriad of problems all by yourself.
But when you innovate with a flexible and positive approach, the way forward becomes clear.
At Pathfinder Advantage, we are all about innovation and flexibility and we’re here to help you find your way forward. So that you can reach your online audience and then turn them into paying customers – with a lot less stress.
That's why we created Pathways - to guide small business owners, like you, through the complex world of doing business online so that you can build and grow a profitable online business that delivers real results for you and your customers.

“I now have a business with potential and a realistic exit plan from the day job.”
Adam Lloyd
Nutritional Therapist & Personal Trainer

“You made everything simple to understand. Thank you.”
Sue Acreman
Freelance Dietitian

“It has made marketing so much easier. Definitely worth the time and effort invested.”
Gitte Lassen
Life & Business Coach
A little about Andrew Wilson
"I’m very fortunate to be in my 8th year in my digital marketing consultancy business, Pathfinder Advantage Ltd. We specialise in working with clients that have a BIG impact on people’s lives from all over the world. I really love being a part of that…and I LOVE sharing my knowledge and experience.
When I changed from working as a dietitian to follow my dream of starting own business things didn’t go so well at the start. I tried everything could to get clients, from blogging to advertising to networking to attending conferences! You name it, I tried it – I even asked friends and family if they could help spread the word for me…
But nothing really worked. None of those things I tried brought me the numbers of clients I needed. I felt exhausted trying all these techniques and very discouraged by my lack of results, my money was running out and my dream was starting to fade.
After a particular dismal failure when I tried to promote a training course for 6 months and only got a tiny group of people to show up, I hit rock bottom. On reflecting on the work I’d put into promoting my business, in that moment everything changed: I realised that none of my education, experience, or talent would matter until learned how to ATTRACT the people that really needed me into my services and programs. I knew I had to learn that or have to go back to full-time JOB – I really didn’t want that!
I’ve spent the past 6 years becoming an expert in ethical marketing, persuasion, influence and respectful selling…in an effort to book the clients that can be truly be helped by my programs and services.
Since that decision to learn…I’m now consistently fully booked and I get to support amazing businesses from all over the world and I’m proud to be making a positive impact on people’s lives and businesses. But More importantly, I love sharing what I've learned with other small business owners."
Andrew Wilson, Founder, Pathfinder Advantage Ltd
